Rare first edition of this promotional booklet by publisher Roger Da Costa illustrated with 5 plates including one in relief on nacreous Japan paper, a photogravure in two tones (yellow vellum and painted poster), a photogravure in two colors and one in typography in 3 colors. Fine copy of this booklet bearing, on the first cover, the printed statement: "A bibliophile would keep it". Contributions by Odette Pannetier "De la publicité", Francis Carco, Georges de La Fouchardière "Publicité" and Sacha Guitry "Zim ! Boum ! Boum ! ".