Rare original color lithograph, executed by Luc Olivier Merson for L'Estampe Moderne, "Second complimentary premium reserved for one-year subscribers to L'Estampe Moderne".
One of 50 deluxe proofs printed on Japan paper with wide margins, artist's signature in the plate, publisher's dry stamp representing a child's profile in the lower margin, numbered stamp of the deluxe edition on verso; engraving preceded by a tissue guard inscribed with the artist's name, title, and text.
Lithograph inspired by an extract from Hérodias by Gustave Flaubert, reproduced on the print's tissue guard.
Magnificent French monthly publication issued between May 1897 and April 1899, L'Estampe moderne consists of original chromolithographs which, unlike other magazines such as Les Maîtres de l'Affiche and as stipulated on the tissue guards, were created specially by each artist for the magazine. Thus 100 prints appeared in total, covering the major artistic movements of the late 19th century: Symbolism, Art Nouveau, Pre-Raphaelites, Orientalists and Belle Époque. Each delivery of four prints was issued in 2000 copies sold for 3.50F and 100 on Japan paper offered at 10F. Henri Piazza also planned a confidential very deluxe printing: 50 copies on Japan paper with wide margins and 50 in black on China paper at the considerable price of 30F.
This beautifully formatted print is superbly printed on the most prestigious of papers: Japan paper. Thick, silky, satiny and pearlescent, it contributes to making each page a work in its own right. Its ink absorption quality and affinity with colors also make it the ideal support for these very beautiful lithographs.
French collectors' interest in artistic posters grew in the early 1890s. Octave Uzanne, to describe this fever, invented the term "affichomanie". The poster, originally popular and displayed on the streets of the capital, then became an art object and its ephemeral support became precious and destined for preservation.
Piazza decided to remove the poster from its advertising vocation and elevate it to the rank of a complete work of art on the same level as the deluxe illustrated book. He thus composed a prestigious collection of entirely original works by the most prominent European artists of the moment: Georges de Feure, Eugène Grasset, Henri Detouche, Emile Berchmans, Louis Rhead, Gaston de Latenay, Lucien Lévy-Dhurmer, Gustave-Max Stevens, Charles Doudelet, Hans Christiansen, Henri Fantin-Latour, Steinlen, Ibels, Engels, Willette, Henri Meunier, Evenepoël, Bellery-Desfontaines, Charles Léandre, etc.
Handsome copy.